Branding / Digital Marketing / Graphic + Packaging Design

BEAM Be Amazing, a wellness supplement brand based in Nashville, TN, launched a collaborative partnership with Halo Top to promote a limited-edition product. The project involved concepting and designing co-branded packaging that blended both brand identities, along with developing a creative direction for the campaign. Supporting assets included a full suite of social media graphics and promotional content to build awareness and drive excitement around the launch.

A container of whey protein powder labeled 'Be Amazing' in caramel macchiato flavor and a pint of Halo Top ice cream with caramel macchiato flavor, both set against a beige background.
Container of Halo Top mint chip ice cream and a jar of Whey Protein powder with mint chip flavor against a green background.
BEAM x Halo Top - Blueberry
Instagram post mockup
Instagram post mockup
Instagram post mockup.
Instagram post mockup