Branding / Digital + Print Marketing / Graphic Design

OMNIA Partners, a group purchasing organization based in Franklin, TN, initiated a brand refresh to unify several legacy pillar brands under a single, cohesive identity. The project included a redesign of brand templates and collateral to align with the new visual direction and the creation of a social media campaign to support the launch of their new website. Following the launch, ongoing digital marketing campaigns were developed to maintain brand consistency and drive continued engagement across platforms.